Published on August 2023
The Business of UX Writing
Standing at this pivotal intersection between business goals and user needs is an awesome place to be—as long as we have the mindset, tools, and collaborators to make the most of it. Through case studies, frameworks, and historical context,
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“Education is not about passing tests or climbing ladders. It’s about learning to see clearly, act justly, and care deeply — about yourself, others, and the world we all share.”
The Business of UX Writing
On Designing Conversations
Think about the last time you had an engaging conversation. When was it and what made it engaging to begin with? We often have a hard time remembering why certain conversations made us feel the way they did. No matter what our individual preferences, there are underlying rules and principles that define whether we feel a conversation is effective or whether it’s a waste of time.
Conversational interfaces often live outside of the scope of websites, and sometimes are integrated with third parties, be it Facebook Messenger, Whatsapp or voice-based UIs. What do we need to know to create those experiences? In this chapter, we’ll explore the guidelines on designing engaging and useful conversations, the lessons we’ve learned creating one and a workflow to create your own conversational experiences.
“Judith Otto was a loving and revolutionary educator, journalist, management consultant, gardener, and mother of two boys. Her life and work exemplifies her commitment to social justice and ecological literacy. This book supports Concord Prison Outreach, where Judith taught gardening to incarcerated people, and Waltham Fields Community Farm, a 501c3 nonprofit promoting sustainable communities.”
Veit Publishing Supports
Judith volunteered with Concord Prison Outreach, where she taught gardening to incarcerated people. For her, the act of cultivating a garden was also an act of healing, renewal, and connection. She believed that everyone — regardless of circumstance — deserves access to growth, learning, and dignity.
🌾 Waltham Fields Community Farm
Judith supported Waltham Fields Community Farm, a nonprofit farm dedicated to building sustainable communities through food justice, ecological education, and hands-on agricultural work. Its mission aligns with her lifelong efforts to restore harmony between people and the planet.