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Published on September 2022

How to Encourage Clicks Without Shady Tricks

Humility, kindness and humbleness have become rarities on the web. But each of us deserves to be respected and valued — that holds true for how companies treat our data and privacy — and that’s why the very first issue of our little new printed magazine is dedicated to something that’s very close to our hearts: ethics and privacy. The issue will challenge you to explore ethics, privacy and security as you design and build the web.

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“Education is not about passing tests or climbing ladders. It’s about learning to see clearly, act justly, and care deeply — about yourself, others, and the world we all share.”

How to Encourage Clicks Without Shady Tricks

Production-Ready CSS Grid Layouts

CSS Grid has been around for a while, but what would be the right strategy to build bulletproof CSS layouts these days? Do we start building Grid-first, or Flexbox-first, or Fallback-first? In this chapter we won’t dive deep into the spec. Instead, we’ll look into the main things that trip people up when starting to use Grid Layout.

We’ll take a look at the fundamental parts of CSS: Grid and Flexbox. Key to both of these methods are concepts of sizing, space distribution and alignment. Our hope is that by reading this chapter, and building the examples, you’ll have a better understanding of CSS layout as a whole.

Judith Otto was a loving and revolutionary educator, journalist, management consultant, gardener, and mother of two boys. Her life and work exemplifies her commitment to social justice and ecological literacy. This book supports Concord Prison Outreach, where Judith taught gardening to incarcerated people, and Waltham Fields Community Farm, a 501c3 nonprofit promoting sustainable communities.”

Veit Publishing Supports

🌱 Concord Prison Outreach

Judith volunteered with Concord Prison Outreach, where she taught gardening to incarcerated people. For her, the act of cultivating a garden was also an act of healing, renewal, and connection. She believed that everyone — regardless of circumstance — deserves access to growth, learning, and dignity.


🌾 Waltham Fields Community Farm

Judith supported Waltham Fields Community Farm, a nonprofit farm dedicated to building sustainable communities through food justice, ecological education, and hands-on agricultural work. Its mission aligns with her lifelong efforts to restore harmony between people and the planet.

On Designing Conversations

Think about the last time you had an engaging conversation. When was it and what made it engaging to begin with? We often have a hard time remembering why certain conversations made us feel the way they did. No matter what our individual preferences, there are underlying rules and principles that define whether we feel a conversation is effective or whether it’s a waste of time.

Conversational interfaces often live outside of the scope of websites, and sometimes are integrated with third parties, be it Facebook Messenger, Whatsapp or voice-based UIs. What do we need to know to create those experiences? In this chapter, we’ll explore the guidelines on designing engaging and useful conversations, the lessons we’ve learned creating one and a workflow to create your own conversational experiences.

On Designing Conversations

Think about the last time you had an engaging conversation. When was it and what made it engaging to begin with? We often have a hard time remembering why certain conversations made us feel the way they did. No matter what our individual preferences, there are underlying rules and principles that define whether we feel a conversation is effective or whether it’s a waste of time.

Conversational interfaces often live outside of the scope of websites, and sometimes are integrated with third parties, be it Facebook Messenger, Whatsapp or voice-based UIs. What do we need to know to create those experiences? In this chapter, we’ll explore the guidelines on designing engaging and useful conversations, the lessons we’ve learned creating one and a workflow to create your own conversational experiences.

On Designing Conversations

Think about the last time you had an engaging conversation. When was it and what made it engaging to begin with? We often have a hard time remembering why certain conversations made us feel the way they did. No matter what our individual preferences, there are underlying rules and principles that define whether we feel a conversation is effective or whether it’s a waste of time.

Conversational interfaces often live outside of the scope of websites, and sometimes are integrated with third parties, be it Facebook Messenger, Whatsapp or voice-based UIs. What do we need to know to create those experiences? In this chapter, we’ll explore the guidelines on designing engaging and useful conversations, the lessons we’ve learned creating one and a workflow to create your own conversational experiences.

Defeat Cognitive Overload

In this chapter, you will discover how to reach an audience who is distracted and time-poor. You will learn the importance of not making users think and learn valuable techniques for making taking action an effortless experience.

You will learn:

  • What cognitive load is and why it is so dangerous for your conversion rate.

  • Methods for reducing the cognitive load of your websites.

  • Techniques for keeping any interface simple.

Defeat Cognitive Overload

In this chapter, you will discover how to reach an audience who is distracted and time-poor. You will learn the importance of not making users think and learn valuable techniques for making taking action an effortless experience.

You will learn:

  • What cognitive load is and why it is so dangerous for your conversion rate.

  • Methods for reducing the cognitive load of your websites.

  • Techniques for keeping any interface simple.

Defeat Cognitive Overload

In this chapter, you will discover how to reach an audience who is distracted and time-poor. You will learn the importance of not making users think and learn valuable techniques for making taking action an effortless experience.

You will learn:

  • What cognitive load is and why it is so dangerous for your conversion rate.

  • Methods for reducing the cognitive load of your websites.

  • Techniques for keeping any interface simple.

Overcoming the Problem With Perception

Are your users taking away the right message from your website? Do they understand what you offer or that it is relevant to them? It is easy to leave a website without acting because you had the wrong impression. This chapter shows you how to address this genuine danger.

You will learn:

  • How to position our products and services in a positive light.

  • The role that mental models play in conversion.

  • Techniques for ensuring your content reflects the user’s mindset.

Overcoming the Problem With Perception

Are your users taking away the right message from your website? Do they understand what you offer or that it is relevant to them? It is easy to leave a website without acting because you had the wrong impression. This chapter shows you how to address this genuine danger.

You will learn:

  • How to position our products and services in a positive light.

  • The role that mental models play in conversion.

  • Techniques for ensuring your content reflects the user’s mindset.

Overcoming the Problem With Perception

Are your users taking away the right message from your website? Do they understand what you offer or that it is relevant to them? It is easy to leave a website without acting because you had the wrong impression. This chapter shows you how to address this genuine danger.

You will learn:

  • How to position our products and services in a positive light.

  • The role that mental models play in conversion.

  • Techniques for ensuring your content reflects the user’s mindset.

Never Stop Testing and Iterating

While Click! is packed with great tips and techniques, the real key to success is a program of ongoing testing and iteration. In this chapter, Paul shows you how to put in place a methodology that will keep your conversion rate growing for years to come.

You will learn:

  • Techniques for ensuring you are working on the right projects to improve conversion.

  • Ways to test how compelling a design concept is.

  • How to integrate testing into every aspect of your development cycle.

Never Stop Testing and Iterating

While Click! is packed with great tips and techniques, the real key to success is a program of ongoing testing and iteration. In this chapter, Paul shows you how to put in place a methodology that will keep your conversion rate growing for years to come.

You will learn:

  • Techniques for ensuring you are working on the right projects to improve conversion.

  • Ways to test how compelling a design concept is.

  • How to integrate testing into every aspect of your development cycle.

Never Stop Testing and Iterating

While Click! is packed with great tips and techniques, the real key to success is a program of ongoing testing and iteration. In this chapter, Paul shows you how to put in place a methodology that will keep your conversion rate growing for years to come.

You will learn:

  • Techniques for ensuring you are working on the right projects to improve conversion.

  • Ways to test how compelling a design concept is.

  • How to integrate testing into every aspect of your development cycle.